Production leadership

Close to a decade of content production experience, including three years as Head of Production & Content at fitness technology brand WithU. As a senior leader I oversaw a 12-person creative team spanning Video, Animation, Audio and Music, driving end-to-end delivery across every brand touchpoint.

Working alongside Product, Marketing, Commercial and Fitness teams, I helped shape and scale the creative function — broadcast TV spots and in-app 4K workouts through to social-first content, bespoke music and over 1,000 audio workouts. Technical precision against creative impact, under tight timelines and shifting business needs.